Rovix AI
Rovix AI

Case Studies

Four Studios. Automated user acquisition with playables.

We picked four studios, gave our agents nothing but public ad data, and let them run the full loop.

  1. 01

    Market intel

    Public ad libraries, store assets, competitor pulls

  2. 02

    Pattern tagging

    Creative tagging on past winners to see what's actually working

  3. 03

    Ideation at scale

    10+ concept variants per brief, tied back to live signals

  4. 04

    Generation

    Lightweight playables shipped (<4MB), ready to test

  5. 05

    Network testing

    Autonomous tests across ad networks; winners tagged live

  6. 06

    Continuous loop

    2–3 fresh winners every few days as creatives fatigue

Zynga logo
Case 01·Zynga

The Wizard of Oz: Magic Match 3

Setup: No studio data. Rovix agents mined the creative hooks trending across casual games and synthesized them into one coherent playable concept.

01Market intel
Sources scraped
Top casual-game ad creativesCompetitor match-3 ads
02Signals identified
  • Nuts-and-bolts unscrew mechanic scaling across casual
  • Save-the-character (Tin Man) rescue narratives driving installs
  • Match-3 core loop as the familiar, high-retention base
03Competitor pulls

  • Candy Crush Saga

  • Royal Match

  • Gardenscapes

04Concepts generated
1 playable · Tap to Play
Nazara logo
Case 02·Nazara

Animal Jam

Setup: Public data only. No MMP, no ad-network access.

01Market intel
Primary ad network
Mintegral (primary)
Audience
Kids, US
Sources scraped
Mintegral creativesPublic store assetsCompetitor creatives
02Signals identified
  • Animal customization + environment exploration in top creatives
  • Mini-game variety showcased as the "wow" payoff
  • Fun music and kid-friendly tonal cues across winners
  • Proven winner pattern: 10–15s video → playable transition
03Competitor pulls

  • Roblox

    Broad category competitor

  • My Cat

    Direct creative competitor, shared pets theme

04Concepts generated
3 playables · Tap to Play
Playtika logo
Case 03·Playtika

Animals & Coins

Setup: Public Meta ad creatives only. No studio data, no asset drops.

01Market intel
Primary ad network
AppLovin (primary)
Audience
Casual mobile, US-leaning
Sources scraped
Meta Ad LibraryPublic store creativesCompetitor ad pulls
02Signals identified
  • Left-right running / math gameplay loops dominating recent winners
  • "Almost impossible" difficulty curves driving rewatch and tap
  • Blocking-wall track structures outperforming cleaner tracks
  • Strong overlap with Voodoo-style pacing and mechanics
03Competitor pulls

  • Voodoo

    Pacing & mechanics overlap

04Concepts generated
1 playable · Tap to Play
PlaySimple logo
Case 04·PlaySimple

Crossword Go! + Pic Merge

Setup: Public Meta ad creatives across two titles. No studio access.

01Market intel
Audience
Puzzle / casual
Sources scraped
Meta Ad LibraryExisting video creative winners
02Signals identified
  • Emotional hooks consistently outperforming in puzzle / casual
  • Rescue / save-the-character narratives driving installs
  • Reward-driven progression hooks scaling best
  • Clear adaptation lane: top video winners → playable formats
03Adaptation lane

Existing winners reshaped into the playable format. Same audience signal, new interactive surface.

04Concepts generated
4 playables · Tap to Play

Ready to close
the loop?

Join studios already using Rovix AI to find winning playables faster, at a fraction of the cost.

Prefer to talk first?Book a call

Backed by Entrepreneur First · Transpose Platform